A method for customer-driven purchasing
نویسندگان
چکیده
Competitiveness based on customer interaction is the baseline for strategies such as customization, postponement and customer-driven manufacturing. The emphasis is on the interface between a focal actor and the customer. The approach may however have implications that explicitly influence the suppliers of the focal actor and this is the core theme of customer-driven purchasing. The method for customer-driven purchasing, presented in this paper, has been developed in collaboration between researchers and practitioners and provides a structured approach with twelve steps for analyzing supplier interaction. The method can be conceived of as extending the reach of operations strategy to include also purchasing and the suppliers.
منابع مشابه
Customer-driven Purchasing Empirical Applications
Purpose The purpose of this paper is to illustrate application of a method for customerdriven purchasing. Design/methodology/approach A method for customer-driven purchasing was developed and applied within a research project using a combination of a multiple case study and focus groups. The research project involved six companies within different lines of trade and the method was applied to mo...
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